FREE MASTERCLASS

No Performance Required.

The Visibility Shift for Women in Male-Dominated Spaces Done Playing Small

Learn how to lead, influence, and be seen without playing the game.

Tuesday 11th November @ 12noon.

You’ve been told to “just speak up more.”

Lean in. Take up space. Be more confident.

But what if you’re already powerful - you’ve just been performing a version of leadership that doesn’t quite feel like you?

This live is for the high-achieving woman who’s done the work.

You’re credible, experienced, emotionally intelligent - and still feel like you’re not quite landing the way you want to.

We’ll explore:

  • Why surface-level personal branding advice doesn’t work for senior women

  • How misalignment between your energy and your external presence creates quiet friction and lost opportunities

  • What resonance and congruence actually feel like when you're leading as yourself

  • How to build a brand that doesn’t require a mask, a performance, or a burnout plan

  • Why visibility isn’t about volume, it’s about energy, embodiment, and internal safety

 

I’ll be sharing real client stories and hearing yours too.

 

If you’re ready to be seen, heard, and remembered - without abandoning yourself to get there - this is for you.

I’m Lauren Paton.

Former brand leader for Amazon and Disney.
Now? I help senior women stop being invisible in rooms they’re overqualified to lead.

Because I know what it’s like to burn out in male-dominated industries.
To deliver more, ask for less, and still get overlooked.
To believe you need another qualification just to be taken seriously.

I built this business after I nearly lost myself.
Now I use every sharp edge, every shadow, and every strategy I’ve ever lived through to help women reclaim power, visibility and presence - without turning themselves into corporate lemmings.

I’ve been doing this work for 7+ years.
Built a brand people remember.
LinkedIn Top Voice for gender equity.
Clients in half the FTSE100, working with brands like EY, BBC, Amazon, Eurostar.
90% of my clients are promoted within 6 months.

What I offer isn’t fluff. It’s not a pink cupcake.
It’s personal brand with bite.
Strategic visibility that doesn’t require self-abandonment.
The kind of quiet power that gets you promoted - without raising your voice.

  • “I’ve had the luxury of working with some great coaches, but you had the most positive impact. You went above and beyond the superficial; identifying the root cause of my limiting beliefs before smashing them to a thousand tiny pieces.”

  • People who know I’ve had the coaching say that I have changed a lot (for the better). I see the things that scare me as the challenges I need to lean into now, as opposed to hide away from.

  • “I couldn’t recommend working with you enough. But that person needs to be ready to make a change.”

  • “I can feel a shift of energy to actually I can take control of this and I have a choice. I actually feel so free and it’s made me realise everything is so minor. It’s so good.”

  • "For the first time in a while I feel like I have more idea about how I can set the narrative for the next chapter - it's quite exciting!"